NJF Upgrade – Print + Digital Marketing

NJF PR had a new brand, a new office location in downtown NYC, and a new relationship with an integrated marketing team. They came to my team looking for an exciting, yet affordable way to announce expanded services to existing and prospective clients, showcase the benefits of integrated organization, and generate excitement, leads, and potential PR coverage within the travel vertical. What we produced was a combination of print mailers to existing clients and select targets, as well as a digital blast through email and social.